The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
نویسندگان
چکیده
منابع مشابه
the effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:
it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...
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This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...
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ژورنال
عنوان ژورنال: Binus Business Review
سال: 2011
ISSN: 2476-9053,2087-1228
DOI: 10.21512/bbr.v2i2.1253